'omie's Palabras De La Casa

Mo' Bounce to the Ounce if You Want Some Mo'

Friday, February 16, 2007

Company contradiction

I don't care where you got your stupid MBA - unless you can come up with kickass commentary, you might as well just drop your degree in the nearest trash receptacle.

Basically, the discussion revolves around Unilever. (You've probably never heard of them but they compete with big fish like these kids and these people)

Unilever sells Dove (the soap) and Axe (the body spray). Dove suggests women are soft, kind and ever-loving. Axe regards chicks as sex goddesses who want hot guys that smell good.

Great stuff!

UPDATE: Yes, it is possible for a company to serve multiple markets. Lexus and Toyota. Old Navy and Banana. But, if these brands went on a date together, their totally opposite messages wouldn't require a mutual ass kicking.

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